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Digital Marketing: Master Google Adwords in 2024

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Summary

Price
£14.99 inc VAT
Study method
Online, On Demand What's this?
Duration
1.6 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Reed Courses Certificate of Completion - Free
  • Hardcopy Certificate of Completion - £9.99

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Overview

[Updated 2024 (CPD QS)]

Embark on a journey through the dynamic world of Google Adwords with our 2024 course. Transform your curiosity into tangible strategies, starting from the basics to advanced tactics. Unleash the power of your ads, turning every click into a new opportunity.

"Dive into the exciting realm of digital advertising with our comprehensive course, 'Digital Marketing: Master Google Adwords in 2024'. This journey begins with an introduction to the fundamentals of Google Adwords, guiding you through the nuances of keyword selection and the craft of creating compelling ad campaigns. As you progress, learn to refine and optimise your advertisements for maximum impact.

The course doesn't just stop at theory; it empowers you to track and measure the effectiveness of your ads, offering insights into advanced strategies for seasoned campaign management.

Enrol now and start shaping the future of your digital advertising endeavors!

Learning Outcomes:

After completing this course, you will be able to:

  • Navigate the Google Adwords platform confidently, setting up and managing your ad campaigns.
  • Select and utilise keywords strategically to target your desired audience effectively.
  • Craft engaging ad campaigns that resonate with your audience and achieve your marketing goals.
  • Analyse and refine your ad strategies based on performance metrics and insights.
  • Employ advanced techniques to enhance the reach and impact of your campaigns.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

6
sections
6
lectures
1h 34m
total

Course media

Description

Our 'Digital Marketing: Master Google Adwords in 2024' course offers a deep dive into the art and science of online advertising. Whether you're starting out or looking to elevate your existing campaigns, this course provides a thorough understanding of how to leverage Google Adwords for impactful results. You'll explore the intricacies of ad creation, campaign optimisation, and performance tracking. By the end of this course, you'll have a holistic view of digital marketing through the lens of Google Adwords, ready to launch campaigns that resonate and convert.

Who is this course for?

  • Marketing professionals seeking to bolster their digital advertising strategies.
  • Business owners aiming to enhance their online presence through targeted ads.
  • Freelancers eager to offer comprehensive Google Adwords services to clients.
  • Students and graduates looking to add a valuable skill to their portfolio.
  • Anyone interested in understanding the world of digital marketing and online advertisement.

Requirements

This course has no set requirements for learning. All you need is a smart device, a reliable internet connection, and a basic command of English and you're good to go!

Career path

  • Digital Marketing Specialist (£30,000 - £40,000)
  • PPC (Pay-Per-Click) Manager (£35,000 - £50,000)
  • Google Adwords Analyst (£28,000 - £38,000)
  • Online Marketing Manager (£40,000 - £55,000)
  • Freelance Digital Marketer (£25/hour - £50/hour)

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Hardcopy Certificate of Completion

Hard copy certificate - £9.99

Hardcopy Certificate for International Students: £14.99

For students outside of the United Kingdom, this option ensures delivery of a high-quality, professionally printed certificate to your international address for only £14.99.

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.